DISCOVER YOUR SPECIALTY

What Exactly is a Niche?

If you want to run a successful blog or website, then the niche you
choose at the start is one of the single most important decisions that you
will make in your business. This one decision will impact everything from
the design of your site, the type of content you provide, and the kind of
visitors you attract. Even your potential monetization options will be
decided at this point before you’ve even turned on your computer. While
there is no such thing as a wrong niche, there are ones that are much
more lucrative than others and some that are much harder to break into.
But what is a niche?

What is a Niche?....

A niche is an area of interest or product group. An example of an exciting
niche would be dog training, a product group niche could, for example,
be electric lighting. Both niches are things that people search for on the
Internet, and both of these niches are searched for because people have
problems that they want to solve. They are either looking for
information on the subject to help them solve their problem themselves,
or they are looking for physical products that will help them solve their
problems.

A niche market is a way to solve problems in exchange for a financial
reward. People who are searching online for dog training might be
willing to pay money for the answers to their problems with their dog’s
behaviors. People who are searching for electric lighting may also be
looking for information, but it is far more likely they are looking to buy
lighting products.
A micro-niche is far more useful for an online business than a general
niche. An example of a micro-niche would be Husky dog training or solar
garden lighting. In these cases, people are searching for specific things,
so if you are building a micro-niche site, you can target these potential
customers more accurately. By displaying products on your website that
are carefully matched to what your visitors are looking for you are more
likely to make a sale. Another advantage of choosing a micro-niche is that
there are millions of them. Even today, it is still possible to find profitable
micro-niches which have very little competition. This will enable you to
enter a market that has a problem and provide that market with a
solution that they can’t get from anywhere else. The secret is being able
to find these niches.
Niche markets and especially micro-niche markets provide online
business owners with the opportunity to find business opportunities
which have little competition. The trick is to find micro-niches which
have low competition, but that also have a lot of people searching for
them. It isn't easy to find them, but when you do, then these micro-
niches can be extremely lucrative. If you are unable to monetize these sites using informational products or
physical products, then you can always use pay per click advertising on
them.

What is Niche Marketing?...

Niche marketing is marketing your products or services to a select group
of potential customers inside a much larger customer base. This is done
because there is often a need that isn't being addressed by the
companies who are targeting the more significant customer base. In
other words, there is a demand for something that isn't being supplied.
If you can satisfy that demand, you have a potential market that is
waiting to pay you for what you can offer them.
Take, for example, Internet Marketing. The niche of Internet Marketing
has many sub-niches, including search engine marketing, PPC
marketing, article marketing, Google Ads, and more. You can further
refine these sub-niches to include even more specific markets. For
example, you could fill the niche market of PPC marketers who just use
Google Ads or who only use Yahoo Search Marketing. These particular
niche markets have grown, so have their desire for more information
and resources that can be used for their businesses. This information is
not being supplied by those who just target the large Internet
marketing market. Those businesses that primarily focus on article marketing aren’t going to be interested in PPC marketing, just
like those who use Google Ads won’t be very interested in obtaining
information on article marketing.

This is why there are businesses who market directly to niches because
they can better satisfy what those niche customers are asking for
because those niche marketers directly address the problems facing
the niche target markets.

The Over Saturation of Niche Markets....

Niche marketing, over the years, has become one of the primary ways
to market because many entrepreneurs have started to realize that
Internet marketing is becoming over saturated with Internet marketers
and their products. This makes it much harder to earn a profit from the
vast Internet marketing market. Those who are new to Internet
marketing will have an even harder time breaking in because many
established Internet marketers have incredibly loyal customers that
trust them and their products.
New internet marketers can better compete or even dominate a niche
because there is little to no competition in that niche. The more you
can target a specific niche, the better your chances of being able to be
successful and carving out a profitable piece of the niche. Luckily, you
can discover a profitable niche in just about every market.
Many successful Internet marketers end up making a nice income online
because they target different niches, some of which aren’t even related
to each other. They do the necessary research to determine whether a
profitable niche market exists for a product/service that they can supply,
select a domain name, build a website, and start marketing it to the niche
target market.

However, niches don't have to deal directly with marketing. Niches can
be carved out of any market, from dogs to gardening, to home décor, to
writing, and more. Additionally, any market can be broken down into
smaller niches, by either the way of the product, the target market, or
both. The key is finding what needs are not being satisfied by companies
and websites that are already out there and then providing them with a
valuable offer that will make potential customers eager to purchase.
With an almost unlimited number of niches that you can choose, with
more appearing every day, choosing the right one for your business
should be easy.

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