How Ines Nasri Turned WebPower Into a Global Platform for Digital Innovation

The professional journey of Ines Nasri is the story of a woman who understands how digital change shapes the future of business. Over the years, she has built a career that connects technology, entrepreneurship and global market expansion. As the founder and chief executive of WebPower in Tunisia and WebPower USA in Los Angeles, she has guided companies through the demands of modern digital transformation and helped entrepreneurs navigate complex, competitive markets. Her work and influence continue to grow across the United States, Asia, North Africa and beyond, earning her recognition as the first Tunisian woman to join the Forbes Business Council and as one of the Leaders of Influence in the Los Angeles Business Journal. Recognized internationally, Ines Nasri is a Tunisian entrepreneur and speaker based in the United States whose work bridges technology and business strategy. She has built a global reputation for guiding organizations to use modern digital tools effectively, earning accolades such as inclusion in Marquis Who’s Who.
Her path began in Tunis, where she developed a strong interest in both computers and business strategy. She earned an engineering degree in computer science from Tunis El Manar University in May 2004 and graduated first in her cohort. Shortly after graduating, she strengthened her understanding of business development through training at the Practical School of Commerce organized by the Tunisia Chamber of Commerce. This early experience introduced her to the fundamentals of commercial practices and business creation and helped shape the foundation she would later use as an entrepreneur.
In 2006, she traveled to the United States to complete an MBA internship at Tennessee State University. During this period, she focused on subjects related to marketing, the use of the internet by different population segments, and consumer behavior online. The experience allowed her to observe how American businesses approached technology and change. After this internship, she continued her academic development with a master's degree in entrepreneurship and innovation management at the Tunisian National School of Engineering. She completed her degree in July 2007 and once again ranked first in her class.
As part of her academic research, she returned to Tennessee State University, where she conducted her master's thesis in the College of Business. She worked under the guidance of Dr Jeffrey Sam Siekpe and Dr Sharon Thach. Her research examined how students used the internet, and she relied on surveys and focus groups to understand their online behavior. She also participated in workshops, seminars and activities organized by the Nashville Chamber of Commerce and joined projects inside the local business incubator. Through these programs, she worked directly with startups and helped in training activities that supported new business creation.
Ines continued building her skills long after her graduation. She completed the United States State Department TechWomen program in 2014, during which she trained at Adobe Systems in San Francisco and San Jose. Her work there involved themes related to machine learning, digital marketing and agile methods. In December 2017, she joined the HIVE leadership program in Los Angeles, where she studied global leadership and social impact. She also earned a World Bank Certificate of Distinction for her work on the Future of Work. Along with this, she took additional courses on LinkedIn Learning that covered Scrum at an advanced level, body language for leaders, critical thinking, and team creativity. She also completed ISO training for executives and a negotiation program for sales teams through the MAP Organization in Tunis in 2011.
Her professional career reached a new stage in 2007 when she launched WebPower in Tunisia. At that time, digital marketing was still emerging in many regions, and businesses were beginning to realize how important online visibility had become. Ines shaped her agency around branding, search engine optimization, online reputation management and early methods of artificial intelligence in marketing. The company grew and gained a strong reputation among businesses that wanted reliable digital support and measurable results. Among Webpower’s clients are prestigious companies from telecommunications, banks, as well as government institutions, including ministries.
In 2019, Ines expanded her work to the United States, where she established WebPower USA in Los Angeles. The company focuses on digital transformation and brand development for businesses entering the American market. Many international entrepreneurs seek her guidance when they want to understand how to adapt their products and services to a new environment. Through WebPower USA, she has helped clients build market strategies, create strong online identities and understand the expectations of United States-based customers. She also founded Tunisia Digital Day, an initiative designed to educate regional business leaders on emerging digital technologies and practical applications for growth.
In addition to her core companies, she developed several programs that support business growth. One of these is the Online Growth Accelerator, which offers a structured method for scaling companies through stronger branding and digital improvement. She`s also leading the development of an online audit software that operates as a software service tool to examine websites and social media performance. Another initiative she launched is the Business Booster Program Grant, supported by the United States State Department, which assists international entrepreneurs who want to expand their work into the United States.
Her interest in education and team development inspired her to create The Digital Academy, which serves as an internal training program for employees in Tunisia and the United States. The academy provides weekly sessions that focus on communication skills, technical improvement and English language development. These sessions include technical training and training in pronunciation, writing, and professional behavior, which help her team stay ahead in a competitive digital environment. The Digital Academy also focuses on next-generation digital skills, including virtual reality, augmented reality, and AI-driven marketing, brand identity refinement, and advanced SEO practices, ensuring that employees stay at the forefront of industry innovation.
Ines is also known for her work as a public speaker and mentor. She has spoken at the B2B Marketing Expo in Los Angeles in both 2023 and 2024, the SelectUSA Investment Summit in 2023, the Women Next Level Business Event in Burbank in 2024, the Portugal Smart Cities Summit in 2019 and the Founder Institute Tunisia in 2021, among many other events. She serves as a mentor for SCORE, Pacific Community Ventures and SelectUSA Global Women in Tech. Through these roles, she advises business owners on growth strategy and digital transformation.
Her media presence reflects her influence in the field of technology and entrepreneurship. She has appeared on BBC Arabic in a program focused on digital transformation and social media. She has written for the Forbes Business Council and contributed insights to the California Business Journal. She has also been featured in The Mainstream and writes as a columnist for television and radio with a focus on the impact of new technology on business.
Her media engagements extend to appearances on BBC, Alhurra TV and Tunisian networks such as El Hiwar Ettounsi and El Wataniya 2, as well as leading radio stations including Mosaïque FM, Shems FM, Diwan FM, and RTCI. She contributes written commentary to publications like Managers Magazine and the California Business Journal.
Her leadership experience extends to board service as well. She has served on the board of The Laurel Foundation since 2024 and has been an advisory board member of the Indus International Research Foundation since 2023. She has also served as a jury member for the Tunisian Digital Awards in 2021 and the Falling Walls Lab in 2019. In addition, she has evaluated entries for the Pros d’Or Awards in Tunisia and served as the jury president for the Tunisia Digital Awards in 2026, fostering recognition of digital innovation.
Her work has earned numerous awards, including recognition from the Los Angeles Business Journal as a Leader of Influence in 2024 and inclusion in Marquis Who's Who. She received the Iconic Woman Creating a Better World for All award from the Women Economic Forum in 2020 and the Woman of the Year in Digital Technology award from the ARVEA Women Awards in 2018. More recently, she earned the Success Quarterly Award in the Business Category for Q1 2025 and has been nominated for the 2025 Fortuna Global Excellence Award for Inspiring Growth Leader of the Year, representing the United States.
Ines speaks English, French and Arabic and lives in Los Angeles with her husband and her cats. She continues to guide WebPower and her other initiatives while supporting entrepreneurs and shaping the conversation around digital innovation. Among her future plans is launching three mentoring programs designed for entrepreneurs, foreign investors, and small businesses seeking to leverage opportunities created by the LA28 Olympics and upcoming major events.