Tell More Stories In Your Business
Talk less about the features and benefits of your products or services and instead tell more stories.
Here are some ideas:
- Get out your smartphone and record what's going on in your world and your business
- Celebrate successes and capture them in articles, photos and videos to share online (via social media)
- Document your journey in a journal. Remember the defining moments (And the everyday ones)
- Start a podcast. Let us into your world and thinking
- Drop in regularly with your network to find out what's going on in your sector and share
- Take a photograph every day - share your work environment, people, customers, suppliers
- Join a mastermind group to help (further) craft your message
- Write a book
- Grab testimonials with your happy customers - ideally video or audio
- Speak at events and conferences about your ethos, values, journey and mission (hint: NOT about your products/services)
Posted from my blog with SteemPress : https://businessn2k.com/tell-more-stories-in-your-business/
I can relate. People don't simply buy products anymore, they buy into people. I can attest to that
Hi, @stevelivingston , nice article! But, how can you make a balance between the information to share with your community and the critical information of your organizations moat? What can you do if you don't wanna give away your secrets but at the same time want to share your insight view?
That's what I want to write about here on steemit but it gets tricky.
Your insights will be unique. People might try to copy but they can't keep up with you.
Hi Steve. you need to make the business less corporate and more personal. People like to relate to things they can understand and it gives another insight to let others in.
Yes, the personal touch is becoming more and more important