Setting Up a Website for Your Business? Read This!
If you're running a business, sales and clients are your lifeblood.
This means that everything your business does should be aimed at sales, and customer satisfaction.
I see a ton of start-ups completely ignore this point. Having everything ready, yet no sales process.
That's hurting them massively.
If you're running a business, you need to have strong sales messaging.
This means that every time someone opens your website, you have four specific goals:
- Get their Attention.
- Make them Interested.
- Build their Desire boiling.
- And get them to take Action.
It seems obvious. Yet most businesses, and startups in particular fail at this.
Let me repeat:
To have a positive ROI (return on investment), you absolutely need to have strong sales messaging.
For an example, check out ClickFunnels and Fresh Pressed Olive Oil.
Both are excellent examples of Direct Response marketing. They deliver a massive, punchy message. All they ask of you is to take a simple, 1-minute action. And once you do, you reap all the benefits. Your problems are gone.
How do you do this?
You need to take into account several factors.
First and foremost, you need to research. This includes:
- Your buyer persona (the perfect client),
- Your product/ service,
- Your offer,
- Your onboarding process,
- The benefits that your clients get,
- How this influences their lives aside from the direct benefits,
- How you can reverse their risk on buying, if they're not satisfied,
- How you can use their natural biases and jargon for higher sales,
- etc. etc. etc.
Then, the easiest way to actually get this on your website is... fill out a template.
Click here for Perry Belcher's 21-step sales copy template.
Run it through HemingwayApp, and you're basically done.
95% of the job here is researching your business situation,, the product, your audience, and your offer. And a vast majority of that 95% is understanding them.
The 5% of writing your sales copy is the simple stuff - just keep it simple. Engage as much of the emotions you've found important during your research. Make sure the offer is irresistable to them.
Test, split-test, improve and optimize.
"But I only write on SteemIt!"
Doesn't really matter. The exact same principles can be applied to anything you're saying.
Especially with SteemIt, it's important to remember that upvotes and follows are your lifeblood. An upvote is a small single sale you make. A follow is a subscription.
And your product is the value you provide to your audience.
So if you were to run a business on here, this is the general structure you'd want to use:
- Attention - Call out your audience - say something that'll arouse their curiosity. What do they care about?
- Interest - What about what you're saying is going to keep them interested? What's the benefit of what you're saying to them?
- Desire - Stack the value - tell people how they can use what you're describing for their own benefit. Make the benefits clear and simple. You want things to be as easy to understand as possible.
- Action - "Upvote, Comment, Resteem, Follow!". That's all you can realistically ask for, unless you're selling something as a steemgig.
With that in mind, I hope you've found this post useful - if there's anything you'd like me to elaborate on, or write about, comment below.
If you'd like to see more content on marketing, value propositions, offer-building and how this relates to social media, upvote, comment, resteem, follow!
(See what I am doing?)
Sincerely,
Phil
The Copytist
PS. If you have a business website, and would like to know how you can improve it to sell more, check out my SteemGig.