Car news: Cupra to be own brand

Many of you probably remember the first Seat Ibiza who was the first of Seat's cars to get the sporty "Cupra" badge after Seat had won the 2 litre WRC with the Ibiza in 1996 (then later also in 97 and 98).

Seat Ibiza WRC
Now Seat has decided to take the Cupra name, used to mark Seat's more aggressive and sporty versions, and let Cupra become it's own brand. They are even planning reveal their first models next month. Including a version of the quite plain Ateca SUV, that could do with a makeover.

Seat Ateca
Ibiza WRC photo source
Ateca photo source
Bye bye GTi's...
Why not. Cupra models are quite competitive and this is just a rebranding.
For more of my automotive thoughts, please see my blog.
I liked your post about Chinese cars @quattrolite, having lived there myself. Gonna follow you and see if you live up to your plan :)
Much obliged :)
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May be good step they have Taken thanx for your update