🔥 Case Study Time: Security Service Niche in 6 Months (Real Project)

I have decided to share one real SEO case study every week — both successful and unsuccessful. Today’s case study is about a Security Service Niche site that generated 3.88K organic clicks and 97.9K total impressions in just 6 months from Google Search alone!

🧠 Project Overview:
Niche: Security Services (High Commercial Intent)
Duration: December 2024 – May 2025 (6 months)
Organic Clicks: 3.88K+
Total Impressions: 97.9K
Average CTR: 4%
Average Monthly Content: 23.6

⚔️ What were the challenges in the Security Service Niche?
🔥 Competition is very high in this niche — especially in local service SEO
🔐 Most keywords are highly commercial and bring local search intent
🧱 Building trust and authority was the main challenge (especially for local services)
🕵️ There was a lot of keyword gap, and local competitors were already ranking

🔍 Keyword Research Process:
🔎 Identify existing performing keywords using Google Search Console data
📊 Mixed Content Strategy combining Info + Commercial Intent
🧠 Create Clusters based on User Intent — e.g. "security guard service", "event security", "residential security"
📌 Low Competition but targeting locally relevant keywords

✍️ Content Strategy:
📝 Total Content: ~60+
📌 Include local value and service USP in each content
🧾 Schema Integration (FAQ, LocalBusiness)
🔗 Build Authority through Internal Linking and Supporting Pages
🧠 Maintained Google E-E-A-T — Clear Author Bio and Service Details

📈 6 Month Results:
Metric

📈 6 Month Results (December 2024 – May 2025):
✅ Total Organic Clicks: 3,880+ (3.88K+)
✅ Total Impressions: 97,900+ (97.9K), which is very good according to the competition in the niche
✅ Average CTR (Click-Through Rate): 4%, which is well above the industry standard
✅ Average Content Publishing: 23.6 Content every month, which is proof of consistency
✅ Most keywords were based on commercial intent, which increased traffic as well as conversion potential
✅ Topic authority was created by creating supporting content by targeting some informational keywords
✅ Keyword choice and optimisation using only Google Search Console data made it possible to achieve quick rankings

🔼 Search Visibility increased step by step
🔼 Conversion-Ready keywords are being ranked
🔼 Brand visibility is also being created in local searches

💡 What I learned from this project:
🔍 Keyword research with Google Search Console data is very effective
🧠 Mixing Commercial + Info Content gives good results
📌 Local SEO & Trust Signals are the most important in this niche
📈 Consistent Content and Optimization = Sustainable Growth