In the current landscape I find myself comparing gaming apps not just with each other but with every app I use on my phone. When I open a streaming app or social feed, I stay minutes and sometimes hours; when I open a gambling app, I’m out in 5‑10 minutes unless something hooks me. That’s where soft2bet ’s thinking makes sense: they’re aiming for screen time that matches Netflix or TikTok rather than just other sportsbooks. For me that means the app needs to feel immersive, mission‑driven, maybe even a little playful. The moment I feel like I’m just being asked to deposit and spin, I move on. But if I feel like I’m on a journey, that’s when I stay. From the user side it’s more engaging, and from the operator side it’s more sustainable.