CITY BRANDING A CASE OF UYO CAPITAL CITY NIGERIA
Aerial Map Showing Hydrology and Drainage of Uyo Capital Territory
Source: Uyo Master Plan 2007
City branding refers to all the activities that are undertaken with the purpose of turning a City from a location into a destination. Sometimes, City branding is often confused with City marketing. The difference comes from the fact that marketing uses consumer wishes and needs as its regulatory principle for the operations of an organization, although in the case of branding a chosen vision, mission and identity play that role. City branding refers to the application of branding techniques to geographical locations in the widest sense of the word. The practice of city branding is being adopted by increasing numbers of city specialists around the world and it is having a direct impact on public and private sector practice.
I am about branding my city Uyo, Akwa Ibom State, Nigeria.
What is your city?
Let us share our opinion toward city branding
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