Believe it or not, DC has been eating Marvel alive in terms of top comics sales. The thing with the MCU is that it was built methodically, piece-by-piece. Their whole shared universe approach was unprecedented, and they weren't in a rush to build their world. Now that the other studios see it as a viable option, they try to emulate what worked, or try to flip the script. That's where things go south.

It's not that competitiion should be stopped, I mean, I'm a big proponent of non-competitiveness, but this is one instance where I feel competition could be good, especially in terms of preserving quality and continuous improvement.