Its about a sock puppet proxy war. there's basically 3 groups of whales the steemit.com whales like dan, ned val and michael, who are running a group of sock puppets to funnel the rewards pool into the "outreach program"

The second group is nextgencrypto and the accounts associated with him, running a huge amount of sock puppets. IDK if theyre all just him or if theyre just like a coalition. But its way way more than you think (including your old friend mibenkito)... if you know how to look, its pretty easy to find them. They weren't being especially

In the middle you have relatively neutral bigguns like smooth, blocktrades, abit etc who lean towards one group or the other, but could probably be swayed.

I suspect that there's very little money going to individuals not associated with (and almost certainly kicking back most of their money to) the first two groups.