How to win over millennials II
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Millennials, people who are not very attached to brands but who are constantly looking for quality products and service.
We must provide solutions to this generation: Those products or services that in some way simplify the life of this generation, that are simple to apply and use, everything that allows them to have and enjoy more of the time in which they like.
In the case of having an online store, you must take this into account, orient your products or services to these previous points. You must accompany your publications with videos, photographs and information that allows them to decide in a practical way and with respect to communication, this must be direct, fast and simple.
For this we must go ahead and invest in advertising, especially digital advertising. Let's keep in mind that millennials, when they are interested in a product or service, simply search the internet, they find out everything possible so that they decide to buy in a single moment.
To position ourselves with our online store, it is not enough just to publish on e-commerce sites, or social networks, we must also have a space where information is shared, a community, a place where doubts are cleared by them users, this provides much more confidence when making the purchase decision.
