Unlock Your Tech's Superpower: How to Make Judges Say 'WOW!'
Hey tech wizards and innovators! You’ve poured your heart, soul, and countless lines of code into creating something truly amazing. Your tech is a game-changer, a problem-solver, a unicorn in a field of horses. But here's the kicker: how do you get everyone else – especially those super-important award judges – to see just how brilliant it is?
It’s not enough to have awesome tech; you need to showcase it like a rockstar on stage! And luckily for you, I’ve got some insider tips to turn your submission from "meh" to "MUST-SEE!"
Let's dive in!
1. Tell a Story, Not Just a Spec Sheet
Imagine you're at a campfire, sharing tales. Would you rather hear a list of features or an epic adventure? Your tech is the hero of an epic adventure! Don't just tell us what your tech does; tell us the journey. What problem existed before your tech swooped in? Who did it help? How did it change their world? Paint a picture! Give us the "before" and the glorious "after."
2. Show Me the Numbers, Baby!
This is where your tech goes from "cool idea" to "concrete impact." Judges love a good story, but they really love cold, hard facts. Did your tech boost sales by 30%? Cut operational costs by $5 million? Save users 10,000 hours a month? Quantify, quantify, quantify! Specific numbers are like little golden nuggets of proof.
3. What Makes You YOU? (And Not Everyone Else?)
The tech world is buzzing with innovation. So, what makes your solution stand out from the crowd? Is it a revolutionary approach? A unique algorithm? A never-before-seen integration? Don't be shy – brag a little! Highlight your secret sauce, your unique selling proposition, that special sparkle that makes your tech truly one-of-a-kind.
4. Know Your Audience (The Judges!)
Think about who's reading your submission. What are they looking for? Are they focused on market disruption, user experience, scalability, or environmental impact? Tailor your story and your numbers to resonate with their priorities. Speak their language and show them why your tech aligns perfectly with their vision for what's great.
5. Keep It Snappy & Sparkly!
Judges are busy people. They're sifting through tons of brilliant submissions. So, make yours a joy to read! Be clear, concise, and get straight to the point. Avoid jargon where possible, and if you must use it, explain it simply. Think of your submission as a blockbuster movie trailer – exciting, impactful, and leaves them wanting more!
So, go forth and conquer those award submissions! You've got the tech, now give it the spotlight it deserves. Make it memorable, make it impactful, and make those judges say "WOW!"
Original inspiration: https://adage.com/events-awards/tech-power-list/aa-tech-power-list-entry-tips-strong-submissions/