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From a content producer's view it does make sense to get your work out there.

Whoa just created my account, it's almost exactly like Steemit. Kinda too busy to get into it until next week really, but stoked to find out about it way earlier than I found out about Steemit! lol

It could be a real bonus for content producers if it does anything like the growth of Steemit. I'm interested to see how things work out too.