The only way it could win were if they could use the mainstream mouth piece to their advantage and take control of the Bitcoin narrative early. This has to the potential to kill it because Bitcoin itself has yet to reach critical mass. If Dimon can reach critical mass using his buddies then he could advertise a new "better" version of something that other people have already adopted. Bitcoin needs to set up it's own positive marketing machine and get ahead of the banking cartels that control the petro dollar.