Commercial just before the Superbowl started

I saw just before the game started. I don't really care for the futures but it was interesting to see that a company as large as TD is would promote a topic that is as "controversial" as crypto is during one of the most watched time of the year. I would love to know how much this commercial costed them and what their ROI is after one month for showing this for less than 2 seconds.

Still think cryptocurrency is a fad that will fade away???