What is BAT? Analysis and 2018 Market Outlook

BAT Overview

BAT stands for "Basic Attention Token" and it is the currency of the BAT system. Within the system, publishers and viewers can earn tokens from each other as well as any active advertisers. The BAT system is used in the Brave browser which we covered yesterday on Full Tilt Crypto. 

Pros:

• One of the developers aims is to get the BAT system integrated into other open source apps to increase interest in the platform. The developers focus on this shows they understand the need for adoption.
• The BAT and Brave team are vastly experienced, they'll likely succeed in delivering a fantastic browser (Brave). If the apps using the BAT system are strong they will get used, increasing value and interest in the BAT cryptocurrency.
• Via the BAT system and Brave browser users can get paid directly from advertisers when viewing Brave ads. This theoretically cuts out the middlemen of ad networks.  

Cons:

• The system has a learning curve and download barrier which could prove difficult to get over without obvious incentives. For instance, why download Brave? Why use BAT? 
• The BAT system's ecosystem is fully dependent on users opting in. Without this the token and system will never get traction. 
• BAT earned is refunded to the User Growth Pool if it’s not used or exchanged within six months. 

Comparison:

• Google Adwords
• Facebook Business
• Patreon

Competitors:

• AdEX is creating a decentralized Ad Exchange that focuses specifically on video advertising.

2018 Market Outlook:

Value as of February 22nd 2018 -  $0.345178

What is your target for BAT by the end of 2018? Tell us in the comments. 

Intelligentsia:

• Brendan Eich, founder of Javascript and co-founded Firefox
• Zooko Wilcox, founder of Zcash
• Founders Fund, San Francisco based venture firm

Milestone:

• Announced March 2017
• ICO in May 2017 - raised $35 million in under 30 seconds
• One million monthly active users at the end of 2017

Roadmap:

• Bringing BAT features to mobile platforms (2018)
• Launch private ads that pay users (2018)
• Further machine learning development and optimization

Supply:

• There are one billion BAT tokens in circulation
• 200 Million tokens are locked in a pool for product development
• 300 Million tokens are part of the user growth pool (UGP)

Function:

• Ads are created with BAT tokens.
• Site owners who show ads receive a portion of the BAT token payment.
• People who view the ads receive a portion of the BAT token payment.
• BAT can be donated to sites signed up to the BAT system. 

Usage:

• The BAT cryptocurrency is currently used in the Brave browser
• BAT will be used for premium content, publisher support, micro-donations 
• You can find out more about Brave via our Brave profile
• The team has explicitly stated that the BAT token is only meant to be used on the BAT platform

The Official Video:

Our goal with this profile is to simplify and make accessible the vast array of information available. If we've failed to include any information or made errors please let us know. For the full profile go to Full Tilt Crypto. 

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