Raised Cap Price for BAT ICO on the 31st

Yesterday the Brave Software team announced that they are increasing the cap on the BAT ICO happening next week. The amount raised from the sale will go from $15M to $24M, with a large increase in the amount of tokens dedicated to their user growth pool. Read the details here: https://basicattentiontoken.org/bat-funding-increase-and-smart-contracts/

They have drawn a lot of flack for this last minute adjustment in their open slack channels, however, as an ambitious and long-term project, I think this is a great move both for potential ICO investors and the Brave team. The digital advertising market is massive and highly competitive. It will take significant resources to gain traction in this industry, and the additional money raised by the ICO should help them attract and hire the team they need to execute on their vision. From an investor perspective, $15M was not nearly enough money to tackle online advertising and while $24M is still not enough, it should get them much further down the road before they need to find other fundraising sources. 

This is definitely a cryptocurrency to keep your eye on and maybe consider joining their ICO next week.