Plexcoin Hype: To Good to be true?

Although I wasn't planning on this being my first post, I find it fairly important to bring up this whole Plexcoin hype. I have read articles on steemit claiming it is a scam and it is owned by Visa, however, no evidence has been given for either theory.

To learn more about it check it out here : https://www.plexcoin.com/?ref=3lyJj6G48g

As a professional marketer , I think this is a brilliant multi-level marketing scheme. Plexcoin has a multi-staged ICO that guarantees a return on investment of over 1000% if you get in on the first round of funding where they will be charging $0.13 USD or whatever equivalent that is in BTC, LTC, ETH, EURO, or CAD. The projected value at the end of this multi-tier funding is $1.88 per PLEXCOIN after 29 days or else they claim you get your money back.

In addition to this, there are 5% affiliate kickbacks across the board. After you sign up to the mailing list you can earn an easy 10 PLEX by just making a username and answering your skill level with crypto. Affiliate marketing is common, but the promised return on investment and all of these kickbacks makes me pretty suspicious.

All of this is laid out on their very pretty website and it looks like they have plans to make this crypto easy to use and easy to spend with using their app and payment card. All of this looks fine and dandy, but it seems to good to be true. I haven't been able to find too much info other than people weighing in for or against.

I read somewhere that the subscriber e-mail list is as high as 80,000 , so there are plenty of people chasing that carrot on a stick. So , given the info, I have come to two potential conclusions that I think may be possible:

A)It is owned by a financial hegemon such as VISA and they have the firepower to make this coin and payment system pop off.

B) This is a well put together website and concept, that could lead to a very well planned pump up to day 29 , to a potential massive dump afterwards. The website doesn't mention the owners, and how much plex they are holding, so this could be a possibility.

Then of course for the less skeptical, trusting, individuals there is:

C) This is a legitimate ICO and a future payment system, and it has potential to thrive.

I really don't know about this, but I will be investing half a litecoin when the ICO starts on the 7th, to add to my 10 coins that I earned for filling my profile. If you do want to get in, I urge you to be cautious, because things could go terribly wrong in many ways.

If you do decide to sip some of the plex Kool-Aid, use my affiliate link so we both get this 5% kickback:

https://www.plexcoin.com/?ref=3lyJj6G48g

What are your thoughts?