What's New

Niacinamide Serum

Niacinamide serums contain a high concentration of niacinamide, a form of vitamin B3.

The product balances the skin’s oil production and reduces inflammation, which can help treat and prevent acne.

Niacinamide serums are also increasingly used as anti-aging serums as they can minimize the look of pores and fine lines.

One popular brand of niacinamide serum brings in around $41K/month on Amazon.

What's Next
Niacinamide serums are part of the Niacinamide for Personal Care meta trend.

Niacinamide is becoming a popular ingredient in hair and skincare products.

And this growing demand for niacinamide-based products is largely due to organic and paid influencer marketing campaigns.

In fact, niacinamide-related videos now have over 230 million views on TikTok.

Trending personal care niacinamide-based products include niacinamide vitamins and niacinamide for hair.
.
.

Resume Checker

Resume checkers are AI-supported resume appraisal software tools.

For instance, resume checkers may advise a user to include more action words, replace vague claims, and reduce the amount of filler text.

These tools are often built to optimize a resume with the same preferences used by resume screening software.

Therefore, interest in this product category is increasing as they serve as a “countermeasure” to resume screening software utilized by HR departments.

Resume Worded and EnhanCV are examples of trending resume checking software startups.

What's Next
Resume checkers are part of the Resume Software meta trend.

Approximately 95% of Fortune 500 companies already use an “applicant tracking system” to evaluate resumes.

However, most of the recent surge in resume tech is happening on the employee side.

Examples of trending resume software categories include:

Resume building software allows people to develop the right resume template and format for their industry and experience.

Resume writing software uses AI to write resumes from scratch.

Resume interviewing software prepares candidates by asking them questions regarding their resumes that will likely be asked during the interview process.
.
.
Lychee Water
.
.
Lychee water, as the name suggests, is lychee fruit-flavored water.

Lychees are rich in a number of vitamins and minerals (vitamin C, copper, rutin and more). Some studies even suggest that consuming lychees can help reduce the risk of heart disease and diabetes.

And we’re seeing a growing number of startups launching lychee beverage products.

For example, one popular variety pack of lychee water cans generates approximately $45K/month on Amazon.

What's Next
Lychee water is part of the Lychee-based Products meta trend.

According to the Mintel database, the number of lychee-based product launches increased by over 55% last year.

Lychee tea and lychee soda are examples of trending lychee-based beverages.

Skincare is another growing product category for lychee-based products.

For example, searches for lychee cream have grown significantly over the last 90 days.