Online User Experience & Customer Transformation Approach

The double diamond was devised to represent the strategic design processes used at companies as diverse as Virgin Atlantic Airways/Microsoft and is formed of four broad phases: discover, define, develop, deliver.

Many web designers/ UX /CX experts have tweaked the process to their own needs, as is often the case with developed models, but the outline still gives shape to the core components. These are research, agreeing objectives or the problem to be solved, ideation and iteration of possible solutions, and then delivery of a finished product:

Discover: this is crucial to understand your users, challenges and therefore the design principles you need to work with.

Define: from the discovery phase we then need to build out what the problems that need to be solved are and the opportunities that are open to us.

Develop: this then needs to be developed, through the use of ideation, into a set of design principles to solve these problems

Deliver: finally, these solutions need to be put in place in order to complete the design process.