That's sweet, I held on to my phone with buttons as long as I could. A moto SLVR I had for like a decade, the same phone the CIA used to use. Then they shut down the 2g network and gave me a free smart phone, that needs to be replaced about every 6 months when I drop it, I got a case for the newest one, we'll see if it makes it able to survive a drop. I dropped the SLVR thousands of times and it was fine!
the term 'improved it until it was useless ' comes to mind
and 'if it ain't broke, don't fix it'.
I hung on to Analog with bleeding fingernails.....until it went away.
All digital now.
those phones didn't work well at all, some people were buying less than one a decade, these new phones are much better, they can sell you a new one every six months!
for some values of 'success' that would be correct.
If you were to produce a very popular product that required no replacement parts and lasted a long time you would be out of business in no time. Like the George Foreman grill, everyone bought one and then that was it, no one needs more than one Foreman grill.
provided ANOTHER product...develop a reputation for building things that LAST.
No planned obsolescene here!...
using that reputation expand your market..and up the price.
kinda like Rolls Royce or Glenvidich. whisky.
=no, their whiskey is a rare and consumable commodity and Rolls Royce's require a fortune in maintenance and parts, that's a great business model. Also theirs is a limited edition. Whiskey is not a durable good. You can probably buy a new Foreman grill but they are not doing even a little of the volume they did at one time.