Why subscription boxes aren't just e-commerce as usual | Retail Dive

Why subscription boxes aren't just e-commerce as usual? By: Deborah Abrams Kaplan

I find I like subscription based services and product packs or kits. I love Dollar Shave Club, Amazon Prime, Netflix/Hulu, Legal Shield, and others I take part in.

I believe these types of things are a must, but others may disagree.

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