Using Big Data to Target In-Market Shoppers

The results of the 101 Data survey referred to in the linked article could be summarized as follows: 

Although retailers see the potential of Big Data solutions, they are holding back its implementation because: 

• They don't fully understand how Big Data can solve their problems. 
• The cost of implementing Big Data solution is high and need to come down. 
• The complexity of Big Data solution is an impediment and need to be simplified and made intuitive to business users. 

The linked article goes on to provide a solution to these concerns by recommending Data As A Service (DAAS) and explains its merits. 

Click the link below for more. 

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