Unicorn Training Acquires Games & App Company, Amuzo

Following an initial investment in December, Unicorn Training has taken a majority stake in Amuzo, to bring the BAFTA-nominated games studio under the Unicorn corporate umbrella.

Peter Phillips, Unicorn CEO, said: “This partnership is about allying the creativity of a great casual games company with the instructional design expertise of Unicorn to hit the sweet spot where the power of games can make learning more meaningful, practical and effective, and fun too."

“Equally important, Amuzo have in-depth expertise in publishing Apps to mobile platforms for global audiences, a skillset not yet embedded in the desktop-oriented world of corporate eLearning. Amuzo’s LEGO® games, for example, are played on a range of different devices and in different languages in over 100 countries worldwide."

“That knowhow and level of experience would take years to build from scratch in the eLearning world, and yet flexible, mobile learning solutions that can be made available to many thousands of people at the same time is what employers and learners want now.”

Mike Hawkyard, Amuzo MD, said: “We are delighted to strengthen our partnership with Unicorn through this new investment. Unicorn bring scale and financial strength and open up a new revenue stream for Amuzo while enabling us to continue to grow our core business of creating great games.

In 2014, LTG bought games developer Preloaded as part of their "buy & build" growth strategy and this looks to be working out well for them. With Unicorn now taking a similar path it will be interesting to see who else decides the time is right to merge the "casual" gaming market with the "learning" market.