What I've found to be the key to success in Social Media is "value". Value, of course, is subjective because there are a lot of successful YouTuber's and Dtuber's who's content I don't watch, yet they do incredibly well. My friends and I used to joke back in the 80's about Daytime Television. We'd say, aim low and you'll find your audience. Once you discover what people like then you can bring them value, BUT, then you have content that has more intellectual, practical and logical value. You can think of that as a "service" versus "entertainment". Social media also generates a lot of superficial success. Sex and attraction sales.