Honestly yeah, the brand matters less than people make it sound. Marlboro is easy to recognize, sure, but if the site itself is a pain then what’s the point. I’ve ordered from a bunch of places before and a lot of them are basically the same until something goes wrong. Native Smokes was one of the few that actually felt decent to order from, so I stuck with it. Not saying it like some fanboy thing, just out of the ones I tried, that one felt less annoying overall. That counts for more than the brand name for me.