Good to see the coming of major player like Samsung. It will follow by opera in the context of blockchain. But the concept of blockchain technology is not so much familier to mass people. So Being major player, it will not be so easy for them to adopt. Adoptation in this new technology will need time and consistant effort and marketing whether it is google, fb, apple or samsung.

In this context, @esteem has gained a lot of adoptation so far with the bondage of @steem.
And improving and increasing with updates.
Esteem will grow faster and faster due to its feature and technique of supporting. Big players can play the vital roles in awaring mass people more, i think