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RE: It appears the tokenisation of the web has truly started on the Steem Blockchain.
Perhaps somebody is running a weed business and want to get attention on the WEED platform. Then you need to acquire some WEED .
Advertising hasn't been turned on the front-ends yet ,but you are right when this happens a weed company can get an advertising slot on Weedcash . The revenues go back to community as a whole.