Facewhat’s advertising profitability is largely due to the quality of their ads, not the quantity. They can target whatever demographic they want. This won't hurt them long term and I wouldn't be surprised if advertisers are now willing to pay more per click. I wish steemit would take over instead. However and unfortunately as of now, there is no other place advertisers can go to target their demographic as accurately as on Facewhat. At the and it was overpriced anyway. There are millions of people believing in this platform. Perhaps they don’t know Steemit, because if they did, they would quit Facewhat immediately, just like many of my friends did.