It's a good idea, especially if they're willing to rework some of their recipes to cut down on the crazy amount of salt and add in more vegetables. I used to be addicted to Campbells as a kid but the salt really did damage to my stomach and I actually had to stop eating it and learn how to make real soup. Today I'm one of those customers that shops the produce section and outside of the store but if Campbells offers products more in line with my family's eating style I'd be willing to try out ordering from them just for a small store of convenience food on hand. All depends on how good the product is, though - the direct to consumer approach would only be a small part of my consideration on buying their product.