I totally agree.

The sticky point is:

That is if the plants are being provided with not only essentials but the Complete nutrients including the bacteria, fungi and other single celled organisms along with all the macro and micro nutrients found in soil

I don't see Jeff Bezos being in it to cure obesity or world hunger and in my opinion, most consumers think if it looks good, and has that "organic" seal of approval, it must be good for you.

Nutritious food has a lower profit margin than good looking food, especially the kind that has been genetically modified to never spoil and for most people in that industry, it's a business and profit comes first.