I have mixed feelings about it as well and I think there will be a lot more coming and then most of them will die off and we will be left with the best assuming the first ones will be successful for the people behind it.

One hand I think that is great as it shows the power of steem on the other hand it cuts away from the social media aspect but overall I think it is a positve development, as it brings more usecases for the steem token. If it is an useful one is up for discussion