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RE: People be making 15,000 dollars on their first day of steemit. I can barely pass 15 cents :(
The people making 15k brought their following from other services like youtube, blogger, reddit, wordpress ...
It takes time to build a following and work to produce quality content.
You could "theoretically" buy your way to the top by Powering up to 100k or so Steem, but it's not really a good ROI decision.