Glamping Market Size to Hit USD 9.3 Billion by 2033: Trends Opportunities
Market Overview:
According to IMARC Group's latest research publication, "Glamping Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033", The global glamping market size reached USD 3.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 9.3 Billion by 2033, exhibiting a growth rate (CAGR) of 11.16% during 2025-2033.
This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.
How AI is Reshaping the Future of Glamping Market
- AI enhances guest experience by enabling smart booking platforms that personalize recommendations based on traveler preferences, with 45% of millennials seeking tech-enabled outdoor accommodations.
- Predictive analytics optimize pricing strategies for glamping operators, with AI-driven revenue management systems increasing occupancy rates by 15-20% through dynamic pricing models.
- Companies like Under Canvas leverage AI-powered customer relationship management systems to track guest preferences and deliver customized experiences, with 87% of travelers using social media for trip planning.
- AI-enabled virtual tours and augmented reality allow potential guests to explore glamping sites remotely, reducing booking hesitation and increasing conversion rates by 25%.
- Smart glamping structures incorporate AI-controlled climate systems, lighting, and security features, reducing energy consumption by 10-15% while maintaining luxury standards for eco-conscious travelers.
Key Trends in the Glamping Market
- Surge in Sustainable Tourism Practices: Travelers are prioritizing eco-friendly glamping sites that use renewable energy and sustainable materials. About 59% of global travelers prefer sustainable accommodations, with glamping sites adopting solar-powered cabins and rainwater harvesting systems. Under Canvas uses rechargeable power packs and low-flow plumbing across its portfolio.
- Digital Booking Platforms Gain Momentum: Online booking platforms are revolutionizing glamping accessibility, with 57.61% of revenue coming from digital channels. Social media showcases glamping's visual appeal with 40% of Gen Z and millennials sharing Instagram-worthy outdoor experiences, driving organic marketing growth.
- Government Support for Eco-Tourism: Initiatives like Oman's Hawiyat Najm glamping hub spanning 500,000 square meters promote sustainable outdoor hospitality. Europe's 17.1 million hectares of organic farmland and protected natural areas support glamping infrastructure, with government approval for expansions like EcoCamp Patagonia's sustainable project.
- Rise of Luxury Outdoor Accommodations: Cabins and pods dominate with 44.3% market share, appealing to families seeking comfort in nature. Safari tents, treehouses, and geodesic domes offer diverse experiences, with operators adding an average of 25 new structures within three years to meet surging demand.
- Technology Integration in Remote Locations: Modern glamping sites feature high-speed Wi-Fi, climate-controlled accommodations, and smart tent systems. Technology enhances outdoor adventures while maintaining connectivity, with 56% of Gen Z travelers seeking eco-friendly tech-enabled stays that balance nature immersion with contemporary conveniences.
Growth Factors in the Glamping Market
- Experiential Travel Demand: Travelers are seeking unique outdoor experiences that combine luxury and nature. Around 45.3% of glampers are aged 18-32, driven by millennials and Gen Z pursuing Instagram-worthy destinations. Marriott's acquisition of Postcard Cabins signals mainstream hospitality embracing outdoor accommodation trends.
- Rising Disposable Incomes: Growing affluence fuels premium glamping experiences, with US disposable income rising 0.4% in October 2024. The 4-person accommodation segment holds 37.7% market share, catering to families and small groups willing to invest in comfortable nature-based vacations.
- Strategic Brand Partnerships: Hotel chains integrate glamping into loyalty programs, with Hyatt partnering with Under Canvas for 13 US locations and Hilton enabling Honors members to book AutoCamp stays. These collaborations expand glamping's reach to mainstream luxury travelers, driving 22% multi-location operator growth.
- Expansion into Diverse Destinations: Glamping sites span 45+ countries across mountains, forests, beaches, and deserts. Dubai Parks launched T-REX Glamping as the world's first dinosaur-themed retreat, while operators develop innovative concepts from floating domes to subterranean lodges, attracting diverse international audiences.
- Wellness and Digital Detox Appeal: Glamping addresses urban stress with wellness programs and nature immersion experiences. Properties offer yoga retreats, spa services, and farm-to-table dining, with 43.1% of Japanese travelers experiencing glamping and 32.7% planning future stays, indicating strong wellness tourism alignment.
- BIGHEAD glamping tents
- Collective Hotels & Retreats Inc.
- Eco Retreats Ltd
- Getaway House Inc.
- GlamXperience
- Glitzcamp Glamping Tent (Shelter Tent Manufacturing Co. Ltd)
- Nightfall Camp Pty Ltd.
- Paper Bark Camp
- Tanja Lagoon Camp
- Teapot Lane Glamping
- Tentrr Inc.
- Under Canvas Inc.
Breakup By Type:
- Cabins and Pods
- Tents
- Yurts
- Treehouses
- Others
Breakup By Age Group:
- 18-32 years
- 33-50 years
- 51-65 years
- Above 65 years
Breakup By Size:
- 4-Person
- 2-Person
- Others
Breakup By Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Recent News and Developments in Glamping Market
- November 2024: Dubai Parks & Resorts launched T-REX Glamping, the world's first dinosaur-themed glamping retreat, offering families luxury tents with prehistoric adventure experiences, expanding themed hospitality offerings in the Middle East.
- July 2024: Hyatt partnered with Under Canvas to integrate 13 properties into World of Hyatt loyalty program, including ULUM Moab resort, providing members exclusive access to safari-style accommodations near US national parks.
- January 2025: Human Company secured EUR 120 million (USD 130 million) from Hines and Clessidra to expand open-air hospitality operations across Italy, demonstrating strong investor confidence in European glamping market growth.
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