I Ignore Google Reps. On Purpose.

I ignore Google reps.

Not because I’m difficult.

Because I’ve seen what happens when you listen.

budgets get pushed too fast

automation gets forced too early

context gets ignored

They call it “best practice.”

I call it misaligned incentives.

Google reps optimize for Google.

I optimize for the business.

Those are not the same.

So I removed them from the system.

No calls.
No strategy input.
No access to clients.

One channel. One operator. Full control.

That’s how you protect performance.