Coke used to be a once in a while beverage treat, that used real sugar.
Now it is an all the time drink with fake sugar.

This is not counting the dietary problems of drinking an acidic engine degreaser.

And Coca-Cola's advertising doesn't stop at displays, they have been known to pay schools and their principals to bring vending machines into the schools and soda cans into the classrooms. Just what you need, kids getting high on sugars, and then crashing. That helps learning.