Speaking of commercial use of legends, I visited Dracula's supposed castle, which is here in Romania, and was not impressed at all. In another city, we found a Dracula exhibit, with an actor rising dramatically from the coffin, even my son laughed.. and he was quite young at the time... But on the other hand, we get thousands of Americans willing to pay a lot of money to spend Halloween in Dracula's Castle so at least someone makes a profit!