Social media marketing course part 3. #SDC

In promotion and work in social networks there is the concept of an eco-system. It is possible to identify the main sites that are interconnected in a certain way according to their logic of internal placement of content and interaction with the office.

A kind of "digital office", our task is to give people several convenient ways of communication. Someone does not use Whatsup, but it is more convenient for him to write to Instagram direct

In social networks, you can calculate the index of love, and loyalty indicators.

If the product costs less than $15 and has a "wow effect", then the purchase can happen spontaneously, without complex SMM strategies.

It imposes certain obligations on a businessman, if a client writes to social networks, then the client waits 15 minutes, and the sooner the answer follows, the better. If we are talking about small business, then at least every day. Either find the time or delegate to the person who will answer the answers. You can use templates for this.

People do not read advertising brochures, they do not re-read them, because there is no through narrative. That is why - only advertise is a losing strategy. There is such a metaphor that if you came on dates and the person talks only about himself, then the partner will not be satisfied, because you need to raise general topics and pay attention to the partner.

The business story from its owner is an SMM strategy, and it involves subscribers. "Talking head", people empathize and it's interesting to them. However, for this you need to have storytelling skills, as well as "going out" in public.

Branded Media is a strategy for medium and large businesses when it looks like a magazine. There are benefits to this, including expert benefits. But the complexity of creation also grows.

UGC/Content curation - publishing content "of the people". Use of content without creating it yourself. This contributes to the cultivation of brand advocates. And confirms the success of the company.

Usergenerated Contend (UGC) - you need to understand what they are already doing and pick up or push. You can work it out, find out if it meets implicit objections. It needs to be communicatively packaged differently than free advertising filming.

Before you go into delegation and hiring, try it yourself. Because then it will be possible to delegate already with an understanding of the process. What matters to us is the hype of people so that they perk up, and not us, as content and business creators.

Shows an example of a restaurant's SMM strategy - when, in addition to beautiful photos / videos of products, he also talks about his activities and what is happening in it.

Content plan:

• rubricator
• select frequency
• prepare a content plan for a month ahead (what can be told outside of time, not news).

Fits well:

• useful tips
• expert opinion
• series related

When to post:

Weekdays 15:00 - 21:00
Weekend 19:00 - 22:00

Weekends tend to have better entertainment content.

Do I need to publish in order to publish. It’s a controversial issue, it’s better to publish meaningful posts, but it’s not good for business to be silent for more than a week either.

If there are no stories, then a feeling of abandonment may arise. If the content is only commercial, then this causes a decrease in audience engagement. Too much content of the same type can reduce audience engagement.

So I keep studying.
And thank you for your attention if you read this.
Have a nice day.