Brands to spend $59bn on e-commerce advertising in 2020
Brands will spend nearly $59bn (£46bn) on advertising across e-commerce platforms in 2020, due to the rise in online shopping caused by COVID-19, research suggests.
Adspend across e-commerce websites, "omnichannel" retailers, and social commerce is growing at 30 times the rate of other forms of online advertising, according to international marketing intelligence service WARC.
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