The livestreaming boom isn't slowing down anytime soon
Whether people are creating or consuming it, streaming content has been a prime source of escapism for many during the pandemic.
But is the livestreaming boom temporary? Or will it keep going strong, say, five years down the line?
I spoke with dozens of people to find out. There's the startup software developer who completed 45 livestreams (so far!) since the pandemic began. Alastair Jolly, global marketing manager of Flickr, told me the business just started livestreaming with customers for the first time. There are artist collectives, fitness gurus, and musicians streaming to connect with customers and fans. I even talked to a church-goer whose women's group started meeting virtually.
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