China's elderly influencers take internet by storm | DW | 24.05.2021

China's elderly influencers take internet by storm
With the number of retirees in China set to soar in the coming years, hundreds of millions of senior citizens are becoming a lucrative market for the digital economy. And that's giving rise to a new, older generation of influencers, exemplified by Beijing's Fashion Grandmas, for whom "age is just a number."

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