Colorful Guide for Beginners

Title: 12 Reasons Why Color is so Important

Let's start this article by stating the obvious: color is extremely important. Whether you are having your logo designed, staging your home, or choosing brands to purchase your clothing from, color can have a profound impact on the experience. Here are 12 reasons why color is important.

Visual Psychology
The human brain processes visual information a lot faster than it does transcriptional information. Color can immediately draw our attention, make or break a composition, and quickly communicate meanings or warnings without any verbal explanation.

Attention and Interest
Color can immediately grab our attention; we can't help but notice it. Bright, bold colors will catch the attention of even the most distracted consumer, but colors that appeal more to slowly moving traffic, such as navy blue, or even black, can also be attractive if used correctly.

Remember: Color is universally understood.

Brand Representation
Most brands have chosen an assortment of colors to represent themselves and distinguish their products or services from the competition. Anyone can enter the market, but difficulty is found when trying to get the consumer to break from their comfort zone to purchase a product from the competition.

Visual Recognition
Due to the fact that color has been used to communicate importance or distinction for thousands of years, across almost all cultures, we are extremely quick to recognize and label a different color when we see it. This allows us to immediately classify, categorize, and separate a lot of different things, from animals to vegetables to people.

Warm and Cold Colors
Combinations, contrast, and arrangement of warm and cold colors can have different effects.

Warm colors inherently evoke positive feelings, such as red and orange.
Cold colors evoke more softness, either those blues and greens in nature that conjure up thoughts of water, but they can also be reflective of decay.

Color Inaccuracy
Guess what? We are not good with color. Our perception of color is subjective to light and play onto our individual experience we are using to access a color trip. This causes chief differences in our understanding of color.

Motor Vehicle Accidents
According to the U.S. Dept. of Transportation 59% of all automobile accidents happened at nighttime, compared to 41% of significant accidents were made more.

Color psychology can be applied in design, engineering, and transportation. Our eyes are extremely adept tracers. Different colors, varied greatly even in shade, elicit different responses from drivers. Professional designers of

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