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RE: Art, design and lots of flavor
I don't drink any liquor, not even a beer, but some liquor bottles are very elegant and eye-catching. It's a form of marketing that generally works, as long as the liquor is enjoyable for people. It's really a combination ,everything counts to satisfy what the customer is looking for.
I have a friend who owns a liquor store, and there are several very expensive bottles there, but he can afford them and his business is doing very well. The store looks great, not only because of the shape of some of the bottles, but also because his wife arranges each one very neatly.