What is advertising and promotion? What is the difference between advertising and promotion?

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What is advertising?

Advertising is a promotional activity or technique used to attract the attention of a specific target audience for the sale of a product or service. We can also say that advertising is a marketing strategy to attract customers to promote a product or service. We can inform the consumers through newspaper and television in present era. Advertisements can also be done through wall writing, handbills and posters.Nowadays, with the massive development of digital technology, especially internet based digital technology, new media of advertising has been discovered and introduced.These advertisements act as messaging and try to influence people.

What is promotion?

Publicity is the act of informing the public about the products and services of an organization without any organizational initiative. The marketer does not have to spend any money on promotional activities. Through this, products, services and organizations are known and known. In a broad sense, when marketers or entrepreneurs express information or opinions about their products or services in the media without any payment or indirectly increase the demand for the product or create a positive image of the organization through favorable presentation, it is known as promotion.

What is the difference between advertising and promotion?

Both advertising and promotion are interrelated as one of the tools of modern marketing promotion. Below are the differences between advertising and promotion:

matter of difference	advertising	promotion
purpose	Advertisements are served for commercial purposes. The main aim of advertising is to generate more profit by increasing sales.	The main aim of promotion is to create a positive attitude among the buying public about a product or service.
reach	Am en performance is limited. Its job is to promote trade and industry.	The scope of the campaign is wide. Personal, social, religious, political, business interests are subject to publicity in any kind of news reporting effort.
medium	Advertisements are published in writing.	Promotion is published through any media, print, verbal and visual.
branch	Advertising is a part of business. It removes promotional barriers in product distribution.	It is an important medium of communication.

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