Its only normal that a player will be regarded as a high profile player when he plays at the top level consistently. As long as a player plays a the top level his market value begins to increase value and then that is when we will see the big names such as real Madrid, city and Chelsea run after that player because he has done it somewhere and they know that getting the player into their squad is a massive improvement to their squad.

To me signing a high profile player is beneficial in many ways and not just on the pitch. For example signing the likes of Ronaldo means that the club will have sponsorship deal worth millions of dollars, other young talents will want to join the club and most importantly he carries goals and the swag into a team that will generally improve around him.