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RE: Before You Can Spread The Gospel You Must Create The Word: Steem Marketing and Branding Thoughts
"Content Monetization"
I think this is a big issue with steem that can discourage a lot of people, specially professional content creators.
Only 7 days to earn from your content is a really short timeframe. And since we can't put personalize ads to allow a long life time of monetization, it make things a bit bad.
And even worst is that now steemit.inc is monetizing our content, and we aren't recieving anything for that.
@engrave was my hope on that front, but it seems the project is dead...
So this is sort of what I mean by "We lack features" I've stated in the past that with our free and fast transactions, we need to have tips/donations on frontends for posts and comments to also allow people to reward posts with their liquid Steem or SBD and have a similar experience to upvoting.
Also I've talked about turning sharing and beneficiaries into a feature, something along the lines of "Resteem as New Post" which would share the content of a post, but as a new post on another users account with the original poster set to 100% beneficiary, this way posts past their 7 day payout period would be "rebooted" each time someone shared their post in this way. This would mean really good posts could earn forever without making any changes at the blockchain level.
If we wanted to discuss changes at the blockchain level, there could be an inflation pool that rewards users based on the activity of their posts where posts with the most views and engagement received Steem from inflation based on that.
There's a ton that could be done, but people just have to do it.
That's an interesting idea. I'd like to hear some cons to it. I can't think of one that isn't already abused in this 7 days window as well.
Hmm, spam rings for better earnings?
Well this is just a 2 sec brainstorm, a feature this big would need to be thought about a lot deeper and with everything there will be risk of abuse. With more development some counters could be thought up I'm sure.
We're not dead, just still under development.
It's really great to hear this. And I really think you guys have a gem project in your hands. Please, don't let it die.
I think there was one Steem front end that made this possible. DClick I think. The big problem with content monetization on Steem is that content on Steem can only be evergreen for front ends and different front ends have vastly differing domain authorities on Google. Steemit.com has the highest domain authority of all the Steem front ends, which tends to send all the traffic based on Google searches to steemit.com. The front ends can sell ad space for fiat. Content creators get STEEM. Who buys STEEM thus giving it value? Speculators including the content creators themselves.
This is why Steem does not have a particularly good chance of attracting any heavy hitters from mainstream platforms unless a mechanism is created by which ad space can be sold . For small-time content creators who do not have large audiences, earning STEEM is a better proposition than posting on traditional platforms. For example, if someone has less than 1000 subscribers on YouTube, their channel cannot be monetized at all. On Steem, all it takes is to have at least one supporter with a large stake.
I'm beginning to feel that unless an ad revenue sharing model is implemented, blogging will always remain a niche. 3speak with its hybrid centralized delivery/decentralized storage approach, on the other hand, has a somewhat better chance of becoming an attractive niche for various contrarians demonetized on or booted from mainstream platforms.
I imagine you'll see this a lot more post SMT's. Like this is already happening on the Steem Engine tribe sites. They have the option to add ads and the ad revenue is then used to burn tokens.
When you have Communities that have their own SMT's, they'll be able to create their own frontends and economies around their own token, similar to tribes. Then these frontends will be able to add ads, or a multitude of other monetization options and use the revenue to buy back the tokens.
In the future, I see Steem as being your first step, where you can grow and nurture your community for free, then once it gets big enough, you can branch off and create your own token and frontend and start to monetize.