The Absolute Income Hypothesis in Economics

in GLOBAL STEEMlast year

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Hi everyone. Today let's talk about the hypothesis that attempts to explain consumer behaviour. One of the assumptions that neo-classical economists believed was that consumers and producers are rational, where the consumers always try to maximize their utility during consumption and the procedures maximize their profits. We know that there are three main hypotheses that explain consumer behaviour. Here this article is about the Absolute Income Hypothesis.

The AIH is a concept in economics that explains the relationship between consumption and income. According to this, individuals tend to spend more as their income increases, regardless of the income level of others in society. In other words, an increase in absolute income leads to a corresponding increase in consumption.

The Absolute Income Hypothesis was first introduced by economist James Duesenberry in his book, “Income, Saving, and the Theory of Consumer Behavior,” which was published in 1949. It differs from the Relative Income Hypothesis, which suggests that an individual’s consumption is determined by their income relative to others in their society.

It is based on the assumption that individuals tend to have a target level of consumption, which they strive to maintain regardless of their income level.

For example, if a person’s target level of consumption is $40,000 per year, and they earn $30,000, they will try to increase their income to meet their target level of consumption. Conversely, if they earn $50,000, they will increase their consumption to meet their target level.

The Absolute Income Hypothesis suggests that individuals do not compare their income and consumption to others in society, but instead, they compare their current income and consumption to their previous income and consumption.

Therefore, even if everyone’s income increases in society, individuals will still increase their consumption as their income increases to maintain their target level of consumption.

Let me explain it using an example. Suppose a person’s income increases from $40,000 to $50,000 per year. According to the AIH, this person’s consumption will increase to maintain their target level of consumption. They may choose to buy a more expensive car or take a luxury vacation. However, if the entire society’s income increases, this person’s consumption will remain the same as they will continue to compare their current consumption to their previous consumption.

The Absolute Income hypothesis has important implications for macroeconomic policy. Policymakers can use this to predict how changes in income will affect consumption and, therefore, the overall economy. If the government implements a tax cut, for instance, the AIH suggests that individuals will increase their consumption, leading to an increase in economic growth.

Thanks for visiting my post. Hope that you enjoyed reading it.

Best Regards
@shahriar33

The references of my article are below popular books:

  1. Duesenberry, J. S. (1949). Income, saving, and the theory of consumer behaviour.
  2. Friedman, M. (1957). A theory of the consumption function.
  3. Perman, R., Ma, Y., McGilvray, J., & Common, M. (2003). Natural resource and environmental economics.
  4. Samuelson, P. A. (1948). Consumption theory in terms of revealed preference. Economica, 15(60), 243-253.
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AIH is really a 5th wheel.
It is only a general trend caused by other factors, and not a hypothesis that stands on its own.

It has more to do with the national savings rate and marketing.

Eighty years ago, you made do, or you did without.
Saving every penny was the word of the day.

Today a penny is worthless. Savings are quickly eroded.
And the word of the day is keep up with the card-ass-ians.

In today's economy, of course people spend everything they get.
It takes everything they have to almost have a good standard of living.

AIH breaks down in two huge areas, pretty much disproving it.
As you get above about $70k in income, you do not really spend more as you increase your income.
The rich do not increase their food budget every time they get more money. And really, you run out of things to buy as you get over 10 million.

The other side is minimalists. Who tend to either make just the minimum needed to survive, or stash away all the extra to retire early.

In total, i believe that AIH has more to do with planned obsolescence than anything it reports to be tracking.

 last year 

@builderofcastles. Well, think about the average people, every person in the world are not rich people. I might have given large amount of income my example but think clearly and rationally, what can be the average income of the person in the developing countries or under developing countries? In every economy the number of rich people are far less than poor people.

The average normal people will always increase their consumption if their income increases. It is vastly related in the practical life.

If you are from the well developed countries you might not encounter this, like you said rich do not increase their consumption if they get more money, this can be true. Because they have already got everything or every desired utilities.

But all the poor people who wants to fulfil their desires will always increase consumption if their income increases. It's highly relatable.

What do you think Mr. @greenman regarding this?

Think about the great depression era poor people.

When coming out of the depression, they saved every penny.

About this time they introduced plastic containers for selling stuff in.
And the people would save these containers, and so spending on containers went down.
These people had to be propagandized into throwing the plastic containers away.

AIH has more to do with the rise of marketing firms and planned obsolescence. This theory is just to cover over the real crime.

 last year 

Alright😅 Let's have an in-depth explanation regarding this. First of all, what does AIH actually says? It suggests that a person's consumption patterns are based on their current level of income rather than their relative income or wealth. So it can be said when an individual's income increases their consumption will also increase but at a decreasing rate.

As you said, the rise of marketing firms and planned obsolescence is not directly related to AIH but rather relevant. It is possible that marketing firms use AIH to develop marketing strategies that target consumers based on their income levels. For example, a luxury car brand might target high-income consumers with advertising that emphasizes the exclusivity and prestige associated with owning a luxury vehicle.

Similarly, planned obsolescence is a marketing strategy used by manufacturers to encourage consumers to replace their products more frequently. This can lead to increased consumption and sales for the manufacturer.

The AIH might suggest that as consumers' incomes rise, they are more likely to replace products more frequently, as they can afford to do so. But it's worth noting that planned obsolescence is not solely driven by the AIH, some other factors such as technological advancements and changing consumer preferences, also contribute to the phenomenon.

So, we can say the AIH is not directly related to the rise of marketing firms and planned obsolescence. It's possible that these phenomena are influenced by consumers' income levels, which is a crucial component of the AIH.

Absolutely, most people in the developed world don't even know that the vast majority of the worlds population are very poor and lucky to have the right amount of food or a decent dwelling.

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