On making confessions, cognitions and knowledge developments in branding operations The case of the private firms in any country!

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You know, branding is about a name, a slogan, a symbol and a logo. Should anything be more important than other things, or do we need a combination of brand elements on our products? Yes, we need that combination, where the elements are free and equally valued.

All the philosopher of science has in the history of all scientific disciplines had a specific history and a distinct ways of being due to what they knew with their specialization. But sciences are free, and you can do the choices you want and wish and desire. So, should any people control your efforts? No, we should be alone or together where we are operating in business, otherwise we should be at home, or travelling the world around as many times as we find the time suitable for it.

What will you say to people making wrong placement about me among the employees at the schools where we have been? We should not accept these things, and if things are crazy, outdated and wrong in businesses, you get a big outcry and people complain as they should! We cannot accept mistakes, and we often have not enough time and efforts to do new products even more times than the schedule or the planning. And especially this is painful, if these failures are done from the people having the most competence in the country, and for the people planning, implementing and controlling the study programs of every kind.

So, when can I or you claim to know anything? We are knowing something, if we know more about things, persons and organizations today than we did yesterday or even several days back in time. And branding is about knowing what is going on in the processes and the outcomes of running a private firm. And all things that you associate with branding should be there, if you think that will make a large buying behavior, large sales revenues, and large market shares. And when you are making evaluations of persons and products, you should compare the performances one has made at all levels. And branding is about knowing more and more about the products, and some countries in the world are better than others by giving information in the markets, and Denmark is probably the best country in Scandinavia in making information about products and brand. And the products are also the most central thing in marketing management!

So, what about the philosophy of sciences, and that we are doing confessions, cognitions and knowledge developments about brands? We know the brands, and we can make changes on them by being in the marketing department. And Immanuel Kant stated that we know something about the products if we compare the knowledges about what we know of the products in relation to no knowledges at all, or just being weak or bad in our performances with the brand knowledges. And we are experiencing established and new products and brands in the markets, and what we are exposed for is dependent of what the producer wanted to say to the markets. And since there is a distance between people’s offices and the market place, we cannot always get all the sellers and all of the distributors and all of the producers reactions about what to say in the markets with intended effects.

So, anything is done with established products or new products to give people a better daily life, and sometimes the products are bad, and they should be withdrawn from the market. And you should use your intelligence level and think, and doing the right things in right places to right times. And «Don’t Cry For Me Argentina!», but do the best reflected choices that you can imagine about the situations at earth in different countries, and take responsibility for you choices, and the choices could be sensible or stupid. That is how businesses and markets react as things are happening!

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Sverre Larsen

Kristiansand, Norway

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