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Yes, but I read something a while back talking about a very small percentage of gold "consumed" is for industrial uses. Which means most of its value comes from people wanting it as a store of value, investment, jewelry. If it's price were to go down I imagine the demand for it in jewelry would actually be less as well, ironically. It's somewhat a status thing.

Nowadays lead crystal is more valuable than silver or gold... Few years ago I bought my gf lead crystal earrings and necklace. It's like cheaper version for diamond, but not too cheap...