Hello Steemit Community!

It's my great pleasure to inform you that I have recently completed and defended my MBA thesis **'The Effect of Influencer Marketing on theBuying Behavior of Young Consumers' in Bangladesh**' for which I devoted six months of research time to producing a thesis.

It has been my main research question: how do companies use influencers and social networks in decision-making about young consumer purchases in Bangladesh? I particularly focused on documenting the impact of influencer marketing on consumers' purchase intentions within the framework of the Theory of Planned Behavior (TPB).

It was, however, possible to only take data from 55 participants because of some limitations; the results are, therefore, informative.

From my study, 64.7% of the respondents facilitated their purchases based on recommendations from social media influencers.59.6% daily usage of social media platforms. This goes a long way in describing the increasing significance of influencer marketing to consumer decision-making, especially the youth.

The major reasons that were seen to influence these purchases include the quality of the product, price, and level of perceived genuineness.

This implies that consumers not only depend on word of mouth from the influencers but also on the value and credibility of the products. The major reasons that were seen to influence these purchases include the quality of the product, price, and level of perceived genuineness. This implies that consumers not only depend on word of mouth from the influencers but also on the value and credibility of the products.

Considering the established conclusions, I want to pinpoint that companies are to be more concentrated on real partnerships with influencers and be as sincere as possible in their initiatives. This means that if the promotion is by an influencer, then it should reflect what quality the company is offering, thus creating trust and hence better customer relations.

I am so thankful for all the help that I got during this process, and I look forward to using it in marketing! 🎓✨

My introduction post :ACHIEVEMENT :1 INTRODUCTION POST